CLAUDE GUÉNARD
Born in France in 1949, Claude Guénard, a graduate of the Fine-Arts School in Paris, is a
painter, engraver and sculptor.
Completely
committed to everything he undertakes, this artist is well on his way to living
the proverbial nine lives.
He took part in boxing matches, competed in judo,
hunted in the bush and taught in art schools in Africa for 20 years.
Nicknamed
the “cultural mercenary”, he now lives and works in the Paris area.
« FASHION SLAVE »
at the Hardcore Art Contemporary Space Gallery in
MIAMI
April 11th to June 6th, 2009
A contemporary artist, he deforms fashion images, revealing sexual hypocrisy and the decree to consume
Galerie Hardcore Art Contemporary Space
3326 N Miami ave. Miami, FL 33127
Contact : Andreina Fuentes, Ph 001 305 576 1645
What’s the problem with the brands playing on
sexual imagery?
I
don’t have any problem with the erotic connotation. Just the opposite! What
bothers me is the hypocrisy.
Apart
from that, I want to denounce the decree to consume: the brands create desire
with a commercial aim.
Always more, always more
quickly. We’re talking about frenetic and blind consumption.
Interview by Olivier Nicklaus, extract from
“Les Inrockuptibles”, February 2008
Taking prestige brands like
Chanel and shaking their momified images and lack of emotions to show how
people feel subconsciously about those brands is quite visionary.
Indeed consumers look at
luxury brands from a totally different perspective: with envy, lust, jaleousy,
sexual desires and need for self- esteem.
That truth, never told, now
has become an art in the eyes of Claude Guenard.
Marc Gobe,
President & Editor, Emotional Branding LLC, New York 2008
Sex
as a relationship to the other is already a common space.
Sex
as a necessity, on one hand, of scandal that the individualism of our world
lays claim to is already not as common.
Sex
as a refusal to blissfully adhere to a consumerist order is undoubtedly the
lesson of Claude Guénard’s art.
It
is both a little and a great deal at the same time.
Damien Sausset, Art Press, June
2008
Recent exhibitions 2006 - 2009 : · France :
« Les milles et une vies » at the Trafic gallery in 2006- SLICK, the contemporary art fair, Paris in 2006 and 2007
- the Contemporary Design Show, Paris in 2006
- « CH NEL » at the Helenbeck gallery, Paris in 2008
- « PULSE » at the Helenbeck gallery, Nice in 2008
· Suisse : SCOPE Basel 2008, contemporary art fair with the Hardcore
Art Contemporary Space gallery. · Etats-Unis : Hardcore Art Contemporary Space, Miami in 2007
SCOPE Basel Miami 2008, SCOPE New York 2009
· Mexique : the Pinacoteca Diego Rivera in Xalapa, the Galeria Regia in
Monterrey, Querétaro and Mexico City in 2006 Artist website : www.claude-guenard.com
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